Gemalto announced a new innovative service called Facebook for SIM at the Mobile World Congress in Barcelona. Gemalto has embedded the Facebook software application into the SIM to enables you to enjoy the Facebook service on any handsets without a data connection or data subscription.
The software development team at Gemalto has effectively shrunk Facebook down so that it fits onto a standard SIM card, enabling anyone with a GSM phone to enjoy the service even if without a data plan. The innovative solution provides mobile subscribers with simple and convenient access to core Facebook features such as friend requests, status updates, wall posts or messages. It also offers unique functions like people can sign up for this service and log in directly from the SIM application.
According to Henri Moissinac, Head of Mobile Business, Facebook, “Increasingly people want to be able to stay connected and communicate with their friends on Facebook anytime, anywhere. Gemalto has developed a creative solution in Facebook for SIM that enables people without mobile data plans to stay connected to their friends on Facebook in an affordable way."
The company is claiming the Facebook application is compatible with 100 percent of SIM-compliant mobile phones. Interactive Facebook messages pop-up on the phone’s screen so people can always share up-to-the-minute posts and events. This can automatically search SIM phonebook for other friends and send them requests. Facebook for SIM is extremely easy to use and is available to everyone. No data contract or application download is needed, because the software is embedded in the SIM and it uses SMS technology. As a result, it works on prepaid as well as on subscription-based mobile plans.
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